广东省玩具协会

广东省玩具协会

广东省5A行业协会

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协会简介

广东省玩具协会成立于1988年,是由广东省内从事玩具生产、销售、科研、教育的企事业及社会团体等组成的社团组织。经过二十多年的持续发展,协会目前已成为国内同行业中最具实力、凝聚力和影响力的行业组织之一,被广东省民政厅评为“广东省先进民间组织”。

广东省玩具协会秘书处下设会员部、信息部、展览部、杂志社、网络媒体部和办公室,目前有专职人员35人,是一支年轻化、专业化、朝气蓬勃的队伍。协会拥有自主产权的办公场地350平方米,已实现了无纸化办公,规范化管理。同时,还建立了一个庞大的玩具信息数据库,拥有丰富的国内外玩具厂商和采购商资源。

广东省玩具协会自成立以来,积极维护行业权益、反映合理诉求及切实服务行业。主要开展下列工作:

一是积极发挥协会“桥梁和纽带”作用。秘书处专设行业调研分析部门,及时掌握国内外产业发展情况和市场动态,向政府、向企业提供各种专业信息;表达行业和企业的诉求;同时承担政府相关部门要求的各种调研任务,为政府有效监测行业运行情况、制定政策提供依据。 

二是积极维护行业和企业权益。协会站在客观公正的立场,主动介入行业各种事件的处理,切实维护行业权益。同时根据产业和形势变化,努力为企业争取政策扶持。做好行业和企业的协调、咨询服务工作,有效促进产业健康发展。

三是积极开展行业规划、技术培训、市场营销、品牌建设等活动。协会举办多种活动,全面增强产业自主创新能力,全方位、多层次地促进产业转型升级,实现可持续发展,深受企业肯定和好评。

为了更好服务行业,协会还创建了在国内外玩具业界具有广泛影响力的三大服务平台:

广州国际玩具展、广州国际童车展 依托全球最大玩具产区优势,广州玩具展于1989年创办,每年一届。至2014年已成功举办26届,是中国内地历史最悠久、最具影响力的名牌玩具专业展。从2010年开始,展会同期同馆举办“广州童车及婴童用品展览会”,双展优势互补、相得益彰,吸引更多国内外专业观众与会采购,成效斐然。

2014年底,经政府外经贸部门批准,广东省玩具协会与全球最大的跨国展览公司——法兰克福展览有限公司结成实质性的合作伙伴,合资成立“广州力通法兰克福展览有限公司”,共同运作“广州国际玩具及模型展”和“广州国际童车及婴童用品展”。展会的国际化程度迅速提高,进入了一个新的历史发展时期。

《中外玩具制造》月刊  经由国家新闻出版总署、国家科技部批准, 2004年起国内外公开发行,并于同年成立了广东中外玩具制造杂志社。《中外玩具制造》以大视野、多角度及时报道国内外玩具制造业动态和市场趋势,极具指导性、前瞻性和实用性,是国内玩具业界最具影响力的主流媒体。为方便读者特别是国外读者更快获取信息,杂志同期出版电子版、英文精华版,并实现官方网站在线阅读。

中外玩具网 创办于1997年,拥有国家ICP经营许可证,专注于为国内外玩具业界提供电子商务和行业资讯服务。中外玩具网提供全面、及时、独到的玩具行业资讯,是唯一被百度、谷歌、搜搜三大搜索引擎同时收录的玩具业新闻源。网站目前厂商上传发布超10万条产品信息,注册用户已达数万家,是玩具业界首选的B2B平台。网站业务不断扩大,于2013年成立广州力众网络科技有限公司经营运作。

除了自创的三大服务平台之外,广东省玩具协会还和香港贸易发展局长期合作,是亚洲最大、全球第二大玩具展“香港玩具展”和“香港婴儿用品展”最大的代理机构;也是香港恒建国际有限公司公司主办的“香港国际玩具及礼品展”的主要代理机构。

在全行业特别是各会员企业的积极参与和支持下,广东省玩具协会取得了一定的成绩,得到社会各界和业内的肯定。我们今后将紧紧抓住机遇,与时俱进、开拓创新,为实现玩具强国梦而努力奋斗。

About Guangdong Toy Association

Founded in 1988, Guangdong Toy Association (GDTA) is a social organization comprising toy enterprises, quality testing labs, related mass organizations, scientific research institutes, educational units and etc. After over 20 years of development, it has evolved into one of the most powerful, cohesive and influential trade organization, and honored as “Guangdong Leading Civilian Organization” by Department of Civil Affairs of Guangdong Province. 

Consisting of Member Department, Information Department, Exhibition Department, Magazine Press, IT Department and Offices, GDTA Secretariat is a knowledgeable, professional and young team of 35 full-time employees. With 350 square meters of office space with independent proprietary rights, it has been working in a paperless and standardized managing way. In addition, with a huge well-constructed electronic data base, GDTA boasts rich resources of toy makers and buyers home and abroad. 

Ever since its foundation, GDTA has been actively safeguarding interests of the industry, giving voice in rational demands for the industry and serving the industry in a practical way. Major works fall into the following aspects:

Firstly, working hard in information exchange and communication between the industry with the government. With a specialized research department, GDTA provides the latest news on industrial development and market trend home and abroad to toy enterprises and the government, gives voice on behalf of the industry. Besides, it fulfills survey and research tasks appointed by the government, to help the government in industrial management and law making.

Secondly, safeguarding interests of the industry and toy enterprises. From an objective and impartial point of view, GDTA makes active involvement in industrial affairs, and earnestly safeguards the interests of the industry. Meanwhile it fights for policy support on behalf of toy enterprises based on changing situations. Furthermore, it makes good coordination, consulting services, effectively promoting the healthy development of the industry.

Thirdly, organizing events on industrial planning, technical training, marketing & service and brand building, facilitating independent innovation, promotion industrial upgrading and transformation all around step by step in order to achieve sustainable development. These work have earned wide recognition and high praise of toy enterprises.

To better serve toy industry, GDTA established three platforms, which has gained wide influence within toy industry. 

Guangzhou International Toy & Hobby Fair

Based in Guangdong, the world’s largest toy manufacturing base, Guangzhou International Toy & Hobby Fair was founded in 1989 and held annually from years onwards. By the year of 2014, it has saw 26 successful editions, making it a professional toy trade fair of the longest history and the greatest influence in mainland China. Ever since 2010, Guangzhou International Stroller and Baby Product Fair has been a concurrent event with Guangzhou International Toy & Hobby Fair. With mutual support, the two fairs attract more trade visitors from home and abroad. 

Approved by the foreign trade and economic cooperation authorityin late 2014, Guangdong Toy Association (GDTA) joined hands with Messe Frankfurt, the world's largest trade fair company, to found a joint venture “Guangzhou Litong Messe Frankfurt Co Ltd” to co-host Guangzhou International Toy and Hobby Fair and Guangzhou International Stroller and Baby Product Fair. This strong alliance will see an increased internationality.

TOY INDUSTRY Magazine

Approved by the General Administration of Press and Publication and Ministry of Science and Technology, TOY INDUSTRY Magazine Press was established in 2004 and published a monthly – TOY INDUSTRY. Its coverage on the latest news and hottest trend in toy industry home and abroad provides forward-looking and practical guidance with high reading value, making it a leading toy media within the circle in China. English selection PDF and online version of each issue are available for overseas readers. 

WWW.CTOY.COM.CN

Established in 1997, www.ctoy.com.cn has acquired ICP license and been committed to information services for toy trade at home and abroad. As a professional and specialist portal website, it is the toy news source recognized by Google, Baidu, and Soso, the top three search engines in China. By now, there are over 10,000 registered enterprise members and 100,000 entries on product news on the website, making it the first choice of B2B platform within toy industry. To meet rapidly growing business demand, Litong Network Technology Co., Ltd was established in 2013 to run the website. 

In addition, GDTA keeps a long-term cooperation with Hong Kong Trade Development Council (HKTDC), serving as the biggest mainland group participation agent for Hong Kong Toys & Games Fair, the second largest toy and game fair in the world, as well as Hong Kong Baby Products Fair. Furthermore, it is the primary agent for Mega Show by Kenfair International (Holdings) Limited. 

Since its foundation, GDTA has gained good achievement by the participation and support of member enterprises and earned recognition of toy industry and all the other social sectors. For days to come, GDTA now is sparing no effort to keep pace with the time, continue to blaze a new trail and never miss any opportunities to realize the dream of China being a toy power. 


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